Why Your Firm Needs Architect Video Marketing

  • Harry Hayes

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Architect Video Marketing Is the #1 Way for Firms To Connect With New Clients. Here's An Example.

In today's world, video is by far the most effective way to communicate—which means architect video marketing should be on every firm's to-do list.

Why? Because video is the perfect medium for architects. It enables you to showcase your work, as well as communicate the stories behind that work.

The Power of Video

Think about one of your favorite architecture projects. How would you share that with potential clients?

You'd probably start with visualization. Photography, drone footage, or even CAD animation. Some way to show off the pleasing lines and aesthetics of your work.

But then you'd go further. Explain the details. Your approach to the project, the obstacles you faced, and the innovative solutions you came up with.

Now consider this. A well-produced video can deliver that same information, 24/7, on your website, on social media, and on YouTube.

That's what architect video marketing can do for your firm. It can present your work in a compelling way, and provide a window into how you think.

Our Work for D+E

Here's an example. D+E is an architecture firm in Atlanta. We produced a series of videos about their work, each featuring architect Peter Drey.

In the first video, he explains his overall philosophy. The name of the firm, D+E, stands for Design Plus Environment.

In another video, shown above, he talks about his design for the 14th Street Bridge in Midtown Atlanta.


Architect Video Marketing

In each of these videos, we looked for interesting ways to showcase the work. We used drone footage, time-lapse photography and other techniques. But the real focus of these videos is the thinking behind each project. Architect Peter Drey talks about his work, and at the same time, demonstrates his passion for great design.

Here's anotther video  for D+E. This one is about the Jimmy Carter Bridge in Atlanta.


About the Author: 

Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.


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