WHY YOU SHOULD WORK WITH A VIDEO PRODUCTION AGENCY
WITH BOTH PRODUCTION AND CREATIVE EXPERTISE, A VIDEO PRODUCTION AGENCY CAN MAKE YOUR LIFE EASIER.
In today's fast-paced digital world, video is the #1 form of communication. Without a doubt, it’s the most effective way to generate leads, connect with customers, build awareness, and boost sales.
In 2023, 9 out of 10 businesses are churning out videos on a regular basis, and still, consumers can’t seem to get enough. According to Wistia, the time people spend watching online video has increased 249% in the past 5 years.
And according to Wyzowl, 91% of consumers want to see MORE video from brands in the future.
More Video, More Work?
Considering these trends, if you’re a brand marketer or business owner, you must ask yourself—how are you going to produce all the content you need?
Sure, you could do it yourself. According to industry statistics, about half of companies produce their own videos in-house. But honestly, don’t you and your team have more important things to do with your time?
Or you could outsource video projects to outside production companies. But that often comes with its own problems.
Some production companies want to turn every project into a Hollywood-style mega production, with big crews and even bigger budgets.
Honestly, do you really need a $50,000 movie camera to shoot a YouTube video?
Then there’s the communication problem. Most video people speak productionese fluently, but not marketingese. Working directly with them can be difficult.
There’s an Easier Way
Of course, there’s a smarter alternative—hiring a video production agency.
With both creative and production expertise, a video production agency understands your strategy and can even develop concepts, campaigns, and storyboards.
Think of it as a hybrid between a production company and an ad agency.
So, you get the strategic insights and brainstorming ability of an agency, along with the solid production knowhow of an experienced producer.
Video Production Agency
At Content Puppy Productions, we produce different types of content for different video clients, and adjust our creative approach depending on the needs of each project.
For example, last year, we created a series of patient testimonials for a neurosurgery practice based in Georgia. We rented a hotel event space, and interviewed four different patients, letting them tell their stories in their own words.
There were no scripts. No storyboards. The narratives were created editorially, much like a documentary film.
Now, let’s compare that to a TV advertising campaign we created for a mortgage lender in Florida. The creative for Landlord Loans was developed like an ad agency would do it—concepts were brainstormed and storyboarded. We came up with three different approaches, and presented our work to the client marketing team.
Then, once a campaign was selected, we revised the scripts based on client feedback and started the casting process.
Multiple locations were scouted, until we found a commercial bank building available for shooting.
While these two projects were quite different in their scope and creative approach, both were completed on time and on budget, with minimal headaches and hassles.
No matter what type of video you need to market your business, you’ll need top quality production to ensure the best results.
Many companies produce their own videos, while others work with experienced third-party companies like Content Puppy Productions. At Content Puppy, we specialize in creating videos that help companies stand out and drive results.
With three decades of advertising and marketing experience, we offer a range of creative services, including video production, post production, copywriting, digital advertising, concept development, and graphic design. Whether you need web and social media videos, TV commercials, or streaming digital content, you'll love working with us.
Get in Touch with Us
To learn more about the services we offer, please click here. To tell us about your next video project, please click here or give us a call at (404) 457-5880.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.