How To Make Your Facebook Videos More Effective
Visual Storytelling Is the Key to Effective Facebook Videos. What You Say Isn't as Important as What You Show.
How do you create Facebook videos that get lots of likes and shares?
Well, to be honest, there’s no simple answer. But I think visual storytelling has a lot to do with it.
The video above, for Delightflow Duo, is a good example. It's about a young married couple who also happen to be fire jugglers.
Yes, you read that right.
A Facebook Video About Fire Jugglers?
I first met Delightflow Duo when I was shooting the Atlanta International Night Market.
I got some incredible footage, which should be no surprise—you can’t get more visually interesting than fire jugglers with flaming swords, hoops, batons and nunchucks.
Unfortunately, I only needed a few seconds of that footage for the Night Market project.
It was a montage of dozens of performers and food vendors. So I started wondering if there was a way to put the rest of that footage to use.
Then I ran across Delightflow Duo’s Facebook page. They didn’t have a video, and it seemed like a pity to let that footage go to waste.
So I contacted them, and ended up creating a Facebook video for Delightflow Duo—also known as Justin and Christy Conley.
Keep It Visually Interesting
It turns out Justin started juggling nunchucks seven years ago, and Christy specialized in flaming hoops. With so much in common, of course they ended up getting married.
The video is a mix of performance and interview footage. In a little over a minute, you get the excitement of their act, as well as a touch of their personality.
Their website is here.
Facebook Videos Connect
One of the most important aspects of Facebook videos is “shareability.” They should grab attention and be short enough to watch them all the way through.
30 to 45 seconds is good.
Most importantly, they should make viewers want to share with friends.
Social sharing is one of the best ways for brands and businesses to connect with new customers.
A Compelling Key Frame
Another important detail is the key frame, or poster frame. That's the image viewers see before playing the video.
It can be an actual frame from the video, or an uploaded file. The important thing is it should make people want to watch.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.
