A Conversation About Atlanta Podcasting
If You're Interested in Atlanta Podcasting, Listen to What These Successful Podcasters Have to Say.
Okay, I admit it—you probably wouldn’t expect to learn much about Atlanta podcasting from a video marketing blog.
After all, I write all the time about video marketing. I’ve got all kinds of posts about the effectiveness of video, and how video marketing has exploded in recent years.
But the truth is, another type of content is also on the rise—podcasting.
And furthermore, I recently got a chance to shoot a video of a podcasting event. You won’t believe what I learned.
The Power of Podcasting
For the last year or two, I’ve been learning more about Atlanta podcasting. I even appeared on one.
Two years ago, local podcasters Michael Moore and Rich Casanova invited me on their show at the Pro Business Channel.
In case you’re interested, you can check out my interview here.
More recently, Michael and Rich held an event for the Atlanta podcasting community, called Podcast Atlanta LIVE.
This panel discussion was moderated by Rich, as well as Chris Krimitsos, co-founder of Podcast Expo.
The panel included four local podcasters, each one successful in their own right.
• Michael Bull, Host of the Commercial Real Estate Show
• Pamela Currie, Host of Franchise Business Radio
• Joel Byars, Host of Hot Breath! Podcast
• Artie Ruderman, Host of the Business Developers Network
Some Podcasting Statistics
You don’t have to start a podcast in order to reap the benefits of this growing medium. Many marketers and business owners (like me) opt instead to appear on other people’s podcasts.
The trick is finding a podcast that matches your audience.
Here are some interesting podcasting statistics:
• According to Nielson, there are currently over 850,000 podcasts in existence, totaling over 30 million episodes.
• Podcast listeners subscribe to an average of 6 shows, and listen to an average of 7 shows a week (up from 5 in 2017).
• 80% of podcast listeners listen to all or most of each episode.
• The most popular podcast genres are 1) Comedy, followed by 2) Entertainment and 3) News.
Who Listens to Podcasts?
• According to Nielsen, podcasts reach 50% of all US homes.
• 22% of the population listens to podcasts weekly, up from 17% in 2018.
• 56% of podcast listeners are male.
• 45% of monthly podcast listeners have household incomes above $75K.
• 27% of US podcast listeners have a 4-year college degree.
Thank you to CromwellParkes.com for use of photos from the event, and of course to Michael Moore and Rich Casanova from Pro Business Channel. Atlanta podcasting is definitely on the rise, and those guys have a lot to do with that.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.
