How To Use Hyper Targeted Digital Marketing Videos
When You Combine Digital Marketing Videos with Customer Segmentation, You Can Hyper Target Different Audiences.
There are dozens of reasons why marketers and advertisers should be using digital marketing videos.
Let’s start with a few statistics about the overall effectiveness of video:
• 97% of marketers claim videos help customers better understand their products
• 90% of consumers claim videos help them when making purchase decisions
• 81% of businesses are including video as part of their digital marketing strategy
But that’s not all. Combining video with other digital marketing tools is an extremely effective way to expand your audience, drive web traffic, and connect with potential customers both on mobile and online.
Customer Segmentation
One of the biggest advantages of digital marketing videos is customer segmentation. You can segment your audience into multiple groups, and then customize your message for each group to increase engagement and effectiveness.
Here’s an example: a digital marketing campaign for Relay Graduate School of Education.
We developed separate commercials and sales messages for three different audiences—school teachers, school principals, and school district managers.
Using digital marketing tools, audiences can be specifically targeted and reached, much more cost effectively than broadcast or cable.
In addition to the videos, other digital marketing units were developed, including programmatic display ads, online banners, and animated carousel ads on LinkedIn.
And of course, each audience had their own landing page for to help convert leads into future sales.
Digital Marketing Videos
The goal of digital marketing is to deliver the right message to the right audience at the right time.
With these videos, we were able to customize each execution to more effectively connect with each audience.
Thank you to Relay GSE for working with Content Puppy Productions, and to our friends at Propellant Media for bringing us this wonderful project.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.
