Why Your Company Needs an Employee Video
An Employee Video Could Make Your Next Company Meeting or Get-Together Much More Memorable.
Why should your company consider producing an employee video?
Because every business owner knows the value of employee morale, or getting the sales force excited about a new product launch. But deep down, you also know most people aren’t motivated by sales charts and PowerPoint slides.
You wish you could do something bigger. Something truly memorable like an employee video.
It’s a simple idea—a video that captures the “life blood” of the company, the hard-working employees that operate the machines, and deliver the goods. An employee video is a sure-fire way to connect and bring employees together.
Of course, you’re probably thinking this sounds expensive. And to be honest, a few years ago, you would have been right.
Affordable Employee Video
But good news! The cost of video production has been going down in recent years. Camera gear and lighting equipment are more affordable than before.
And an experienced storyteller can produce that video for you much more cost effectively.
Here at Content Puppy, I work with a small crew (usually just me) and my own equipment. So I’m able to streamline and simplify the production process.
For example, I produced the above employee video for Beaulieu of America. We worked with the marketing team to create the script, with minimal rewrites and wasted time.
The shoot itself was also extremely efficient. Since nobody spoke on camera, there was no sound equipment to lug around. No cables or microphones or worries about ambient noise (the loud machinery at Beaulieu would have made audio recording difficult.
We shot in and around their manufacturing facilities and captured whatever looked interesting—faces, forklifts, automation and more. And we captured their community, with shots of their schools, town square, and the surrounding countryside.
By the time I left North Georgia, I had all the footage needed to capture the real Beaulieu. And it was footage I knew their employees would appreciate, showing where they work and where they live.
Then came the fun part—the edit.
Shots were assembled and arranged to achieve the right flow, and to tell the Beaulieu story with emotion and impact. And of course, voice-over and music helped a lot as well.
The end result was a video that really connected with the employees and helped Beaulieu’s management build excitement and teamwork.
If you’d like to know more about our streamlined process (I call it Smart Production) you can read more about it here.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.