Here Are 8 Reasons Why You Need Video Marketing
Is Video Right For Your Business? Here Are 8 Reasons Why You Need Video Marketing.
According to the latest industry statistics, video marketing has been the #1 tactic brands and businesses use to engage audiences and build sales. But if that doesn't convince you, here are 8 reasons why you need video marketing.
8 Reasons Why You Need Video Marketing
#1. Video Is Affordable
While some production companies treat every video like a Hollywood production, there’s no reason why your business video needs a movie-size budget.
With the latest 4K cameras and technology, high-quality videos can be produced without a big crew or truckloads of equipment. In fact, it’s become so affordable, many small and medium size businesses are producing more videos than their larger competitors.
And don’t forget, unlike television commercials, online videos don’t have media costs. You only pay for the cost of production. But keep reading—there are plenty more reasons why you need video.
#2. Video Is Popular
The sheer volume of online video is growing.
According to Wyzowl, 63% of businesses were using video marketing in 2017. In 2019, it’s 87%.
And according to Cisco, online videos will make up more than 82% of ALL consumer Internet traffic by 2022—15 times higher than in 2017.
Perhaps most telling—according to Google, six out of 10 people prefer watching online video to watching TV.
#3. Video Is Persuasive
Every media channel has its own distinct advantages. For video, that advantage is persuasiveness. Video combines moving images with sound, which makes it perfect for telling a story, or demonstrating a product.
According to Google, 50% of Internet users look for videos online before visiting a store.
In a Wyzowl study, 74% of people who watched a video to learn more about a product said they ended up buying it.
And according to sales data from Step2, the leading manufacturer of kid’s toys, online video viewers are 174% more likely to convert than non-viewers.
#4. Video Drives Traffic
Every business owner and marketer knows the importance of organic traffic. Without a constant influx of new website visitors, you’ll have no leads to nurture, and no new customers to convert.
Fortunately, video can help. Pages with video tend to rank higher in search engine results. That explains why 70 of the top 100 Google search results listings feature video.
One study found video drives a 157% INCREASE in organic traffic from SERPs.
According to Wyzowl, 84% of marketers say video has helped them increase traffic to their website. And 81% of marketers say video has helped them generate leads.
#5. Video Provides a Good ROI
Even though the average cost of video production has gone down in recent years, it’s still perceived as “expensive” by many marketers. Still, according to Wyzowl’s 2019 study, 83% of marketers say video gives them a good return on investment, up from 78% in 2018.
Of course, there are ways to produce quality video while keeping costs low. At Content Puppy, we call it Smart Production. You can learn more about it here.
#6. Video Increases Engagement
It’s a proven video marketing fact—consumers spend more time on web pages that feature video. According to one study, product videos on e-commerce pages increased pages viewed per session by 127%. Session duration increased 340%.
Increasing time spent on web pages can also help decrease bounce rate—resulting in higher Google page rankings.
This isn’t just because consumers prefer watching videos to reading. It’s because the human brain absorbs information better through video.
There's even scientific evidence that proves it.
#7. Video Improves Other Metrics
A lot of marketers don’t realize that video can also improve other types of marketing. For example, email—just mentioning “video” in the subject line increases open rates by 19%.
Including video on a landing page increases conversion rates by 80%.
Tweets that include video get 28% more retweets.
And the most surprising: 41% of marketers say video has helped reduce support calls. People watching videos find the answers for themselves.
#8. We Live In a “Video First” World
In 2016, Mark Zuckerberg said, “We see a world that is video-first at the heart of all our apps and services.”
What does that mean? It means Facebook changed their news feed algorithm to weight video posts heavier. And now, just a few years later, they’re pushing video as a primary means of communication across their entire platform.
According to Hubspot, video as a content marketing format surged in popularity in 2016. In 2017, it became the top marketing tactic. In 2018, video for many marketers became their entire business strategy.
Video is transforming how brands market their products and how consumers shop.
About the Author:
Harry Hayes is the owner and executive producer at Content Puppy Productions, a corporate video production agency based in Charlotte. Before starting Content Puppy, he spent 20+ years as an advertising writer and creative director.
