Now, that doesn’t mean we only produce low-budget projects. It just means we look for ways to increase efficiency and cut out wasted time and effort. And we also look for ways to make projects more engaging and impactful. For example, are there camera techniques or special lenses that could add visual interest? Maybe time lapse or slow motion? And what about B Roll? Photography? Graphic design? Stock footage? More often than not, these ideas don’t add cost—just production value.

Part of Smart Production is helping our clients decide which elements are essential, and which ones are extravagant. The goal is to make your video or commercial the best it can be, within your budget. That’s something Content Puppy excels at.